This chocolate is created for individual consumption outdoors and can serve as a snack at work or at school. It is ideal for those, who want to enjoy the taste of pure chocolate comfortably. In addition, it allows buyers to better control a portion size.

“At the moment, the segment of products for personal consumption is dominated by bars and chocolates with fillings, while the demand for pure chocolate is not high As a result, consumers, who want to enjoy pure chocolate outdoors, are forced to choose another product or a less convenient format,” commented Nihilesh Brahma, the Director for Chocolate Segment Management.

The most popular flavors will be presented as chocolate bars: Alpen Gold Hazelnut Milk Chocolate, White Chocolate with Almonds and Coconut, Max Fun with Explosive Caramel, Jam and Biscuits. They will supplement the basic product line of Alpen Gold and allow consumers to enjoy chocolate in any situation.

Alpen Gold chocolate bars are produced at the plant in Pokrov (Vladimir region), one of the largest chocolate production sites in Russia, Central and Eastern Europe.

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Mondelēz Rus LLC (part of Mondelēz International Group) has been working in the Russian market for 20 years and is a leader in the categories of “chocolate”, “sublimated coffee” and “cookies”; and also occupies the second place in sales of chewing gum. The company produces favorite brands of Russians, such as Jacobs Monarch and Carte Noire coffee; Alpen Gold, Milka and Picnic chocolate, Yubileynoye Biscuits , Barney Bear sponge cakes, TUC salty snack, Dirol chewing gum. The number of employees in the Russian units reaches about 3,000 people, plants are located in the Vladimir, Leningrad and Novgorod regions. The company is actively investing in the Russian economy and carries out extensive social and charitable projects. Since 1994, the company's investments in the Russian economy have reached a $1 billion, investments in the social sector for the last 3 years — $5 million.