Mondelez International Group obtained the status of an official sponsor of the 2019 IIHF Ice Hockey World Championship, which is to be held in Slovakia on May 10-26, 2019. Now such brands as Barney Bear, Yubileinoye Biscuits, Oreo, TUC, Milka, AlpenGold, Dirol, etc. will enjoy sponsorship privileges of promotional platforms during the championship.
The Russian branch of the international food manufacturer will run a special promo campaign for Russian buyers. It will include a draw of more than 100 tickets to matches in Slovakia, official merchandise for fans and much more.
Maria Kombarova, Senior Brand Manager for Bubblegum and Candy, Mondelez: “2018 was a special year for Russia, we were in the center of football events, felt incredible energy, experienced unforgettable emotions! The 2018 FIFA World Cup ended, and the feeling of unity and the desire to support our country has remained. In 2019, Mondelez Rus will undertake a bold mission to revive those emotions and encourage Russians to plunge into the atmosphere of ice hockey, show the world how we can support our team!”
Hossam Ashour, Vice President for Eastern Europe, Mondelez: “Starting with the support of Russia’s national football team last year, Mondelez International embraces the opportunity to emphasize how our flagship snack brands are related to sports. We see an enormous potential in this area, as for our consumers snacks represent an integral part of sports and entertainment. I believe that our participation in such an important sporting event perfectly complements our brand philosophy. At Mondelez International, our mission is: “The right snacks. At the right moment. Made right.” For many families in Russia hockey is a tradition, so, stands of ice palaces during the world championship will be a perfect place to share their joy of victories and enjoy our snacks.”
René Fasel, President, IIHF: “I am glad that the IIHF World Ice Hockey Championships continue to attract sponsors such as Mondelez International. This testifies to a continuing growth of our audience and top quality of the event. I hope for fruitful cooperation with this company in Slovakia next year.”


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