An ongoing process of collecting old equipment and electronics for recycling has been launched in Russia for the first time. The organizers are an electronics retailer M.Video-Eldorado together with waste recyclers SKO Elektronika-Utilizatsiya and ECOPOLIS Corporation.
The project provides for more than 200 collection points, three processing plants and a transparent system of accounting for all types of recycled equipment in Moscow and the Moscow region.
In the medium term, the project aims at collecting and recycling about 4,000 tons of waste electronics and home appliances in Moscow and the region per year. By the end of the year, in addition to Moscow and the Moscow region, the project will start working in Kazan, Novokuznetsk, Samara, Yaroslavl, Samara, and Ulyanovsk. Within two years, the partners plan to expand it to all 220 cities of the presence of M.Video-Eldorado.
“We believe that responsible consumption will become the foundation of the country’s economy in the future. It is vital for us to just keep breathing and living. Few factors are at the heart of success of any undertaking — convenience for end-users, stability of the system, and internal self-regulation,” said Alexander Tynkovan, President of M.Video-Eldorado Group, adding that each device would be effectively disposed of without harming the environment.
Consumers can hand over any unnecessary devices and home appliances like refrigerators or washing machines or TV screens for free any time. To do this, just contact the retailer’s service area office and sign a consent for recycling. Customers can also order removal of large household appliances for recycling, when ordering delivery a new product.
“It is very natural to hand over old equipment where you bought it. People visit our stores from time to time, they just should not forget to take goods that have fallen out of use for the next visit,” the company’s head said.
Alexander Tynkovan hopes that other companies will join this initiative. Together with partners, it will be possible to build an electronics recycling system.


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